Mountain Living’s publisher Holly Scott has a lot to celebrate today. On August 8, 2001, she joined the magazine as sales director. And today—10 years, several redesigns and a few hundred thousand frequent-flyer miles later—she’s sending her 70th issue of Mountain Living to press. We caught up with Holly and asked her to share her most memorable moments (from harrowing drives on I-70 to selling ads on the slopes at Mary Jane) from the past decade—and what she’s looking forward to taking on next.
Favorite Mountain Living cover: The cover of our January/February 2010 issue. It was our first “Mountain Modern” issue, and the issue in which we debuted our new logo and format. It has such a “Wow” factor.
Most “I need to move here now” mountain town: Vancouver, B.C. It’s the perfect mix of cosmopolitan city, mountains and water. There are seaplanes landing and skiers coming down the mountain, all against a backdrop of amazing skyscrapers. And of course the shopping and dining are second to none.
Most “I need to eat here now” mountain restaurant: Bistro c.v. in Steamboat Springs, Colorado. I can still remember the last meal I had there: a grilled romaine salad with truffle-garlic dressing, the freshest Colorado trout and the best glass of Malbec ever.
Clockwise from top left: Holly crosses the finish line after her first half-marathon. The cover of the January/February 2010 issue. Holly plays piano for guests at the Natural Dream Home's opening gala, September 27, 2007. Vancouver, B.C., Holly's favorite mountain town. Holly celebrates a successful inaugural Design Bloggers Conference at José Andrés' restaurant The Bazaar in Los Angeles. Holly with Klaus Obermeyer, founder of Sport Obermeyer. "I loved meeting him," she says. "He was such a charmer, had great stories to share, and even yodeled at our Best of the High Country event!"
Best spot in the high country: The gondola that connects the town of Telluride with Mountain Village. I’ll never forget my first business trip to Telluride: We loaded up our work bags for the day and hopped into the gondola to head down to our meetings in town. I looked out at the mountains and aspens and the town below and it hit me: This is the coolest job ever.
Hotel manager who knows you by name: Cory at the Sky Hotel in Aspen. I stay there often when I’m in town, Mountain Living has held events there, and they’re always happy to accommodate any whim, even at the last minute. And what better way to end the workday than with an ice-cold martini at the 39 Degrees Lounge?
Most miles driven in a day: About 360, from Denver to Telluride, Colorado.
Most miles run in a day: Thirteen, when I ran my first half-marathon earlier this year. On an average day, it’s more like three to five miles.
Worst I-70 moment: I was in the car with my family on the way to a Mountain Living “Best of the High Country” party in Aspen. My youngest son was just three weeks old. We were stuck on Vail Pass in a snowstorm, sandwiched between an SUV and a semi truck, when suddenly our anti-lock brakes locked and we started spinning in a circle in the middle of two lanes. All of a sudden we were within inches of the semi truck. And then we stopped. My husband very calmly pulled off the road and sat there silently. I asked if he was OK, and he said, “I can’t feel my legs.” Needless to say, we were all pretty shaken up for the rest of the ride. But the one bright spot was getting snowed in for an extra day in Aspen—and managing to get the last hotel room in town!
Clockwise from top left: The Telluride gondola, where Holly first realized that she has "the coolest job ever." Holly's first publisher photo: "I'm wearing pearls and a black suit. The last time I wore a suit to the mountains, people in Edwards asked if I was a tax collector!" Holly multi-tasks in the car on the way to a ML event. The Mountain Living team. 39 Degrees Lounge at the Sky Hotel in Aspen, Colorado, Holly's favorite place to end the work day. Holly's son Miles hangs out at the Lodge & Spa at Cordillera.
Favorite part of the job: The people. I have the opportunity to connect with so many talented people who are so proud of their work and so excited by mountain architecture. And I love our team. Each and every day they drive me to keep doing better and better. And, of course, the company we work for. They really want to take care of us and see us succeed. It’s been a good ride.
Most unforgettable moment: The completion of Mountain Living’s Natural Dream Homes. That was an unbelievable thing to be involved with. I felt like we were really setting the standard for educating people about how to build luxury “green” homes. As challenging as it was to marry publishing and construction, it was so rewarding and exciting to see something through from a mere idea to the final photo shoot.
Most “I can’t believe I’m doing this right now” moment: A potential advertiser once said to me, “I will do a full advertising program with you, but the only place I can meet with you is on the slopes at Mary Jane. Meet me there at noon on Thursday, on your skis with the contract in your hand.” So I got the contract and my skis and went up there, he signed the contract on the mountain and we skied a run together. I don’t think he’ll ever forget that customer service, and I know I won’t!
What’s next: I’ve recently been promoted to Sales Director for our parent company’s Home Design Division. This expanded role (I’m still publisher of Mountain Living!) has given me the opportunity to share my experiences and help others get the job done. And I’m not finished yet; 10 years is just a blip on the screen. There’s so much more I want to do, and I have a lot more in me to share.